Friday, January 31, 2020

Article review in fashion industry Essay Example | Topics and Well Written Essays - 500 words

Article review in fashion industry - Essay Example However, this may not be always easy for the companies to know what designs offends or goes against cultural beliefs and practices of an individual society2. However, there are certain ways that designers can avoid conflicts and offending others using their designers3. For instance in the case of Urban Outfitters, in the controversy regarding the grey and white striped pattern combined with a pink triangle, may be the Company would have changed the color of the stripes and the triangle shape to a different one, and that way it would not have offended anyone. Also, in cases of ‘Punk as F**k Shirt’ and ‘Pro-booze Shirts for Kids,’ Urban Outfitters would have avoided using offending logos, in particular, to the parents who always wish that their children would not suffer due to negative fashion influences. I believe that it is possible to convince the market people on any controversy, but if only it is not repeated several times. Furthermore, asking for genuine apology can make the market people change their attitude and perceive the apologizing party as sensitive, and thus forgive

Thursday, January 23, 2020

The Marketing Mix Essay -- Papers

The Marketing Mix Description of the Marketing Mix: Marketing is the way in which a business promotes its products or service. Marketing is not solely selling the product; it is concerned with identifying customers and satisfying their needs/wants at a profit. Businesses have to sell what they produce/serve. To do this, marketing decisions must be made, which involve: PRODUCT - what products will be sold. PRICE - what price those products will be sold at. PLACE - where the best place to sell the product/service will be. PROMOTION - how the customers will get to know about the product. The above are known as the Marketing Mix. Market Research: Researching involves investigating a subject in order to find out about it. Market research takes two formsà ¢Ã¢â€š ¬Ã‚ ¦ QUANTITATIVE - finding out numerical information. Or information that is definite and precise - based on facts rather than opinions or choices. QUALITATIVE - finding out opinions and reasons for choices. This information can be collected using PRIMARY (field research) and/or SECONDARY informationà ¢Ã¢â€š ¬Ã‚ ¦ 1. Desk Research (secondary). This involves the use of secondary data (information that is already available - on databases or business directories, etc.). This information can come from within the business, or from outside: From outside the businessà ¢Ã¢â€š ¬Ã‚ ¦ This information comes from sources outside the business. It can mean researching other products in the market, or sometimes even finding out about another company. In our case, it means e-mailing companies and researching the products that they have on the market, via the Intern... ... Our intentions are to carry out our market research in the form of a survey. Most probably, we will use a stratified random sample, in which we would ask, perhaps, a limited representation of people in each year. A way to ensure that the sample is random would have to be created. Perhaps, asking the first people from each year (and segment) we see. This would be relatively random. Alternatively, we could select a systematic stratified random sample, in which every 20th person on the registers would be selected. In our survey, it is important that we address the problem of knowing which specific products to sell, and so in it we shall have questions that would answer "what are we going to sell?" The questionnaire we have designed is included in this business plan, along with an analysis of the questions used in it.

Wednesday, January 15, 2020

A financial Case Study of Sovereign Lodge

The Sovereign Lodge is an old, but good maintained belongings that has changed ownership several times over the old ages. It has no eating house or saloon. It is positioned as a mid-price, good quality â€Å" finish † resort Lodge. The Sovereign Lodge is unfastened during the skiing season. It opens on December 2 and closes the last twenty-four hours of March. The ski mountain it serves operates on a license from the province which allows merely 120 yearss of operation per twelvemonth. Each of the 50 suites in the east wing rents for $ 15 for individual tenancy or $ 20 for dual tenancy. The west wing of the Lodge has 30 suites, all of which have dramatic positions of the skiing inclines, the mountains, and the small town. Board in this wing rent for $ 20 and $ 25 for individual or dual tenancy, severally. The mean tenancy rate during the season is approximately 80 % ( typically, the Lodge is full on weekends and norms 50 to 60 suites occupied on hebdomad darks. ) The ratio of individual versus dual tenancy is 2:8, on norm. Operating consequences for the last financial twelvemonth are shown in Exhibit 1. Mr. Kacheck, the director of the Lodge, is concerned about the off-season months, which show losingss each month and cut down the high net incomes reported during the season. He has suggested to the proprietors, who acquired the Lodge merely at the terminal of the 2006 season, that to cut down the off-season losingss, they should hold to maintain the west wing of the Lodge runing year-round. He estimates the mean tenancy rate for the off-season to be between 20 % and 40 % for the following few old ages. Kacheck estimations that with careful attending to the off-season patronage a 40 % tenancy rate for the 30 suites during the off-season would be much more likely if the proprietors would perpetrate $ 4,000 for advertisement each twelvemonth ( $ 500 for each of 8 months ) . There is no grounds to bespeak that the 2:8 ratio of individual vs. doubles would be different during the balance of the twelvemonth or in the hereafter. Ratess, nevertheless, would hold to be drastically reduced. Present programs are to cut down them to $ 10 and $ 15 for singles and doubles. The director ‘s wage is paid over 12 months. He acts as a caretaker of the installations during the off season and besides contracts most of the fix and care work during that clip. Using the west wing would non interfere with this work, but would do an estimated extra $ 2,000 per twelvemonth for fix and care. Mrs. Kacheck is paid $ 20 a twenty-four hours for oversing the amahs and assisting with check-in. During the season, she works 7 yearss a hebdomad. The regular desk clerk and each amah are paid on a day-to-day footing at the rate of $ 24 and $ 15 severally. The paysheet revenue enhancements and other periphery benefits are about 20 % of the paysheet. Although depreciation and belongings revenue enhancements would non be affected by the determination to maintain the West flying unfastened, insurance would increase by $ 500 for the twelvemonth. During the off-season, it is estimated that Mr. and Mrs. Kacheck could manage the forepart desk without an extra individual. Mrs. Kacheck would, nevertheless, be paid for 5 yearss a hebdomad. The cleansing supplies and half of the assorted disbursals ( room supplies ) are considered a direct map of the figure of suites occupied. The other half of the assorted disbursals are fixed and would non alter with 12 month operation. Linen is rented from a supply house and the cost besides depends on the figure of suites occupied, but is twice every bit much, on norm, for dual tenancy as for individual tenancy. The public-service corporations include two points: telephone and electricity. There is no electricity disbursal with the Lodge closed. With the Lodge operating, electricity disbursal is a map of the figure of suites available to the populace. Rooms must either be heated or air-conditioned. The telephone measures for each of the four seasonal months were as follows: 80 Telephones @ $ 3.00/month $ 240 Telephone Basic Service Charge 50 $ 290 During the off-season, merely the basic service charge is paid. The monthly charge of $ 3 is applicable merely to active telephones. An extra facet of Mr. Kacheck ‘s proposal is that a covered and het swimming pool be added to the Lodge. Mr.Kacheck believes that this would increase the chance that the off-season tenancy rate would be above 30 % . Precise estimations are impossible. It is felt that although the winter tenancy rate will non be greatly affected by adding an indoor pool, finally such a pool will hold to be built to remain even with the competition. The cost of such a pool is estimated to be $ 40,000. This sum could be depreciated over 5 old ages with no salvage value ( $ 15,000 of the $ 40,000 is for a plastic bubble and the heating units, which would be used nine months of the twelvemonth ) . The lone other costs associated with the swimming pool are $ 400 per month for a lifesaver, required by jurisprudence during the busy hours, extra insurance and revenue enhancements, estimated to be $ 1,200 ; heating cost of $ 1,000 ; and a annual care cost of $ 1,800. If the pool were covered, a guard wou ld be needed for 12 months. If it is non covered, a guard would be needed merely for 3 summer months ( from 15 June to 15 September, the warmest period of the twelvemonth ) , and there would be no warming disbursal.Exhibit 1 Sovereign LodgeOperating Statement, For the Fiscal Year ended 3/31/09 Grosss $ 160,800 Expenses Wages Manager $ 15,000 Manager ‘s Wife 2,400 Desk Clerk 2,880 Maids ( four ) 7,200 $ 27,480 Payroll Taxes and Fringe Benefits 5,496 Depreciation ( 15 twelvemonth life ) 30,000 Property Taxs 4,000 Insurance 3,000 Repairs and Maintenance 17,204 Cleaning Supplies 1,920 Utilities 6,360 Linen Service 13.920 Interest on Mortgage ( 5 % involvement rate ) 21,716 Assorted Expenses 7,314 Entire Expenses 138,410 Net income before Federal Income Taxes $ 22,390 Federal Income Taxes ( 48 % ) 10,747 Net Profit $ 11,643 The six options are Opening in the summer, A with and without advertisement, for each of no pool, pool without bubble, pool with bubble.The Options are:Stay unfastened, no advertizement, and no pool. Stay unfastened, advertisement, no pool. Stay unfastened, no advertizement, and pool merely. Stay unfastened, advertisement, and pool merely. Stay unfastened, no advertizement, pool and bubble. Stay unfastened, advertisement, pool and bubble. A matrix demoing incremental fixed costs for each of the six options and classs of cost covering, fixs, insurance, Mrs. K, advertisement, the pool, the bubble, pool disbursals ( rather a few classs here ) , telephone, electricity, and amahs ( if you think necessary ) . Each figure in this matrix should be carefully explained as if to a non-finance individual.Fixed costs for the off season which is besides known as Incremental fixed cost:Manager ‘s married woman: she is paid merely 5 yearss a hebdomad hence, figure of yearss for which she is paidEntire yearss in the 8 month period = ( 365-120 ) = 245 yearss Therefore, figure of hebdomads in that period 245/7 = 35 hebdomads 35 ten 5 yearss = 175 yearss ( Mrs. Kacheck is paid merely for 5 yearss a hebdomad ) 175 ten $ 20 = $ 3500 ( sum spent on Mrs. Kacheck ‘s wage )Maid ‘s wageAt least one amah is considered in the off extremum season and the options in which advertisement is done 2 amahs are taken.Maid is paid $ 15 per twenty-four hours and for 245 yearss during the off extremum season 15 ten 245 = $ 3675 per amah Sing 1 amah for 8 months consequences in the $ 3675 While for 2 amahs, 2 x $ 3675 = $ 7350Repair and care$ 2000 for 8 months ( mentioned in the instance survey ) Additional $ 1800 for the options in which pool is considered.Utilities: ( Telephone + Electricity )Utilities expense = telephone + electricity + warming ( in alternate 5 and 6 merely ) The telephone and the electricity is the direct map of figure of suites available to the populace it is considered for 30 suites. Telephone for 1 month 290 Therefore telephone for 4 months = 290 * 4 = 1160 + 400 ( basic service charge for 8 months when all the line were closed assuming that the Lodge was closed for 8 months ) = $ 1560 Expenses on telephone for 8 months presuming that the 30 suites are available to the public = 30 x 3 = 90 + 50 ( basic service charge for east wing which is closed ) = $ 140 per month Therefore, for 8 months = 140 ten 8 = $ 1120Electricity:Hence by here we can cipher the electricity disbursal i.e. = 6360 – 1560 = $ 4800 Electricity disbursal for 80 suites for 120 yearss = 4800 Therefore electricity disbursal of per room per twenty-four hours = 4800 / ( 80*120 ) =0.5 per room per twenty-four hours Therefore for 30 suites for 245 yearss = 0.5 ten 30 ten 245 = $ 3675 And heating disbursal will be $ 1000 ( wherever pool and bubble is included i.e. in alternate 5 and 6 ) Then calculate the incremental part ( in $ ) per occupied room/day during the off-season?Incremental Contribution = Revenue – Variable disbursalStay unfastened, no advertizement, and no pool.Incremental Contribution Margin: Entire Revenue – Entire Variable Expenses =20580-3524 = 17056 17056 = 2842.66 per room 6 Suites 2842.66 = 11.60 part border per room per twenty-four hours 245 yearss Incremental Contribution Margin: Entire Revenue – Entire Variable Expenses =41,160 – 7,291 =33869 33869 = 2822.41 per room 12 Suites 2822.41 = 11.52 Contribution Margin per room per twenty-four hours 245 yearss Incremental Contribution Margin: Entire Revenue – Entire Variable Expenses =30870 – 5529 = 25341 Contribution Margin 25341 = 2815.66 per room 9 Suites 2815.66 = 11.49 Contribution Margin per room per twenty-four hours 245 yearss Variable Expenses =41,160 – 7,291 = 33,869 Contribution Margin 33869 = 2822.41 per room 12 Suites 2822.41 = 11.52 Contribution Margin per room per twenty-four hours 245 yearss Incremental Contribution Margin: Entire Revenue – Entire Variable Expenses =30,870 – 5,529 = 25,341 Contribution Margin 25341 = 2815.67 per room 9 Suites 2815.67 = 11.49 Contribution Margin per room per twenty-four hours 245 yearss Incremental Contribution Margin: Entire Revenue – Entire Variable Expenses =41,160 – 7,291 = 33,869 Contribution Margin 33869 = 2822.41 per room 12 Suites 2822.41 = 11.52 Contribution Margin per room per twenty-four hours 245 yearss Note: All the computations are for ciphering the gross is done sing the ratio of 2:8 for individual: dual as mentioned in the instance survey.Incremental Variable disbursals –Linen services:For disbursals of 4 months = 13920 ( given in the instance survey ) With regard to 80 % of 80 suites presuming the ratio of Single: dual as 2:8 Therefore linen supplies = 13920/ ( 13 individual suites x 1 + 51double suites x 2 ) = 13920/115 = 121.05 for 4 monthsTherefore linen disbursal for 1 twenty-four hours 121.05 / 120 = 1.01Therefore in 245 yearss we have 6 suites occupied in the ratio of 2:8 as individual: dual ( 4 double suites cost $ 8 and 2 individual suites cost $ 2 per twenty-four hours giving a sum of $ 10 per twenty-four hours for the linen services ) 245 x 10 = $ 2450 Similarly when the tenancy rate is dual i.e. 40 % at that clip the figure of suites alterations from 6 to 12 and sing 3 singles and 9 dual suites the linen comes $ 5145Cleaning suppliesExpenses on cleaning supplies in 4 months = 1920 No. of suites occupied in that period = 80 % of 80 = 64 suitesTherefore, cleaning supplies per room per twenty-four hours = ( 1920 ) / ( 64*120 ) = $ 0.25Hence, for 6 suites for 245 yearss = 0.25 ten 6 ten 245 = $ 368 Similarly, when the figure of suites taken is 9 for the instance of 30 % and for 12 for 40 % tenancy. Hence, for 9 suites for 245 yearss = 0.25 ten 9 ten 245 = $ 551 Hence, for 12 suites for 245 yearss = 0.25 ten 12 ten 245 = $ 735Assorted disbursal50 % of 7314 is variable i.e. 3657 for 120 yearss sing 64 suites Therefore misc. disbursal per room per twenty-four hours = 3657/ ( 64 x 120 ) = 0.48 per room per twenty-four hours Hence for 6 suites for 245 yearss = 0.48 ten 6 ten 245 = $ 706 Similarly when the tenancy rate is 30 % the figure of suites taken is 9 and when it is 40 % the figure of suites taken is 12. Hence for 6 suites for 245 yearss = 0.48 ten 9 ten 245 = $ 1058 Hence for 6 suites for 245 yearss = 0.48 ten 12 ten 245 = $ 1411 By spliting each of the six incremental fixed costs by the incremental part per unit, and comparing this figure with the figure of room/days available outside of the skiing season, you should deduce interrupt even tenancy per centums in the scope 18 % – 44 % . For each determination alternate calculate the tenancy rate necessary to interrupt even on the incremental one-year disbursals.Break even volume = Incremental fixed cost / part border per unit ( room )Stay unfastened, no advertizement, and no pool.Break Even Volume: = 14470 2842.66 =5.09Stay unfastened, advertisement, no pool.Break Even Volume: = 22145 2822.41 =7.84Stay unfastened, no advertizement, and pool merely.Break Even Volume: = 27270 2815.66 = 9.68Stay unfastened, advertisement, and pool merely.Break Even Volume: = 34945 2822.41 = 12.38Stay unfastened, no advertizement, pool and bubble.Break Even Volume: = 31270 2815.67 = 11.10Stay unfastened, advertisement, pool and bubble.Break Even Volume: = 38945 2822.41 = 13.79 The tenancy per centum comes out to be about equal to 40 % sing all the options i.e. remain unfastened, advertisement, pool and bubble. The figure of suites required to be filled is about equal to 12 out of 30. By comparing these breakeven figures with Mr Kachek ‘s outlooks ( as indicated in the text ) you should pull decisions about which of the options is the best. The recommend option on the footing of breakeven computations: Ans. The best option should be the first one i.e. merely to remain open because merely 5.5 % more tenancy is needed to run into the interruption even status which is rather less every bit compared to the other values. This determination option can besides be considered because of the gross. Mr. Kacheck besides thinks that if the advertisement is done so the tenancy per centum will be at least 40 % and by comparing the per centum of the part border to the incremental fixed cost gives the Break even volume which is good for the first option. Alternate 1: The breakeven volume the rate of per centum which is required to be increased in the tenancy comes to be 5.09 % . All the computations are done sing the tenancy rate as 20 % in that determination option. To run into a status where entire gross is equal to the entire disbursal the most favourable rate of tenancy for this instance should be 14.01 % Alternate 2: The breakeven volume the rate of per centum which is required to be increased in the tenancy comes to be 7.8 % . All the computations are done sing the tenancy rate as 40 % in that determination option. To run into a status where entire gross is equal to the entire disbursal the most favourable rate of tenancy for this instance should be 42.2 % Alternate 3: The breakeven volume the rate of per centum which is required to be increased in the tenancy comes to be 9.68 % . All the computations are done sing the tenancy rate as 30 % in that determination option. To run into a status where entire gross is equal to the entire disbursal the most favourable rate of tenancy for this instance should be 21.4 % Alternate 4: The breakeven volume the rate of per centum which is required to be increased in the tenancy comes to be 12.4 % . All the computations are done sing the tenancy rate as 40 % in that determination option. To run into a status where entire gross is equal to the entire disbursal the most favourable rate of tenancy for this instance should be 27.6 % Alternate 5: The breakeven volume the rate of per centum which is required to be increased in the tenancy comes to be 11.10 % . All the computations are done sing the tenancy rate as 30 % in that determination option. To run into a status where entire gross is equal to the entire disbursal the most favourable rate of tenancy for this instance should be 19.9 % Alternate 6: The breakeven volume the rate of per centum which is required to be increased in the tenancy comes to be 13.8 % . All the computations are done sing the tenancy rate as 40 % in that determination option. To run into a status where entire gross is equal to the entire disbursal the most favourable rate of tenancy for this instance should be 26.2 % 7A Using the original net income statement for the skiing season, and the best option for the non skiing season you should deduce an overall annualA net income figure for Sovereign Lodge. After analysing the income statement of the extremum season i.e. skiing season along with all the six options, the 2nd option is the best 1 in which the Lodge stay opens along with the advertizement. Note: In this option the net net income comes to be highest which is the ground to choose this option in order to transport frontward the Lodge to remain unfastened for the remainder of the off extremum season. 8 You should compose a decision which incorporates your remarks in Note 5, and your sentiment from Note 6, and any other positions about the hereafter of this Lodge in order to do a concluding recommendation to the owners.A This decision should be at least half a page long. Ans. The fiscal statements say that 2nd option in which the Lodge is to remain unfastened with the advertizement but no pool is the best option because the net net income for that option is the highest and to be more profitable is the best thing. As Mr. Kacheck ‘s outlook if the advertisement is done maintaining the Lodge unfastened, the false per centum is 40 which enables the overall gross for the twelvemonth to be the highest. The net net income for this determination option is highest amongst all i.e. $ 16819. Because there are no extra disbursals the overall gross is high and there are more net income borders. Mr. Kacheck expects that the net income border will be higher for the options in which the advertisement is done. Initially the basic status is to maintain the Lodge unfastened during the off extremum season and in that period if no extra disbursal is done so the net net income comes to be the higher as in the 2nd option. Ad can better the tenancy per centum as more people will come to cognize about the Lodge. The advertisement money can be utilized in to the web site of the Lodge so that people can happen out the information about the Lodge online.

Tuesday, January 7, 2020

The Civil War America s Second Revolution - 1658 Words

1860 marked the beginning of the Civil War, often dubbed as America’s â€Å"Second Revolution.† This war ushered in a new political landscape in which the federal government reclaimed political power over the states allowing it to commence a revitalization of the Constitution. This revitalization, which fell under the Era of Reconstruction, granted a large- scale social development for African Americans initiating this social revolution. Such a dramatic advancement for the â€Å"inferior race† sparked opposition amongst a largely white South provoking a â€Å"counter- revolutionary† campaign against the development blacks. The Civil War was ultimately an issue over states’ rights and South Carolina, the first state to secede, felt as though its rights were being violated and would continue to be mitigated during Lincoln’s term. According to South Carolina[’s] Declaration of Causes of Secession (December 1860), South Carolina saw the sa w that the government would go against the 10th Amendment which stated that the federal government is limited to the powers expressed within the Constitution and that states would exercise the power left unmentioned by the constitution. South Carolina perceives Lincoln as a threat— the whole Republican North as a threat. The Republican approach of a strong central government contradicted the largely Democratic South’s teachings. Furthermore, the fact that Lincoln was anti- slavery alarmed South Carolina as it would call for a re-imaging of the entire laborShow MoreRelatedThe Civil War Essay1067 Words   |  5 Pagesthat the U.S has experienced twice Bourgeois Revolution while Britain only has had once. Its known to all that in the U.S the first bourgeois revolution is the War of Independence though which America has won the national independence. And the second is the Civil War. 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In some ways, the Civil War andRead MoreIntroduction Of The American Industrial Revolution1467 Words   |  6 PagesIntroduction of the American Industrial Revolution: The Industrial Revolution resulted in a shift from agriculture to industrial factories. In the United States, there were two phases of the Industrial Revolution. The first revolution, which happened between 1776 and 1789, was somewhat similar to Britain s Industrial Revolution and more political. The second phase of the American Industrial Revolution, which happened from 1860 to 1900, was not only political but also led to great improvements ofRead MoreThe Spring Of 1865 And Its Impact On Society897 Words   |  4 PagesThe spring of 1865 would mark a change in society because the Civil War had just ended; the North had won victory over the South. The time period after the war ended would be known as the Reconstruction Era, which would last until 1877. During this time, America would try to bring an angered South back into the Union, and transform ex-slaves into equal citizens. After the Reconstruction Era, the Gilded Age emerged. The word Gilded means to be covered up with a gold leaf or paint. This is exactlyRead MoreThe Social Origins Of Dictatorship And Democracy1363 Words   |  6 Pagesparts. Part I focuses on the process to achieving democracy and capitalism in the cases of England, France and the United States of America. Part II of the book focuses on communism, fascism, and an Asian form of democracy for the countries of China, Japan, and India respectively. While there is a lot of material to discuss, reading about the evolutions of these country s political systems was interesting to read and makes you think about how far we have come not just in the United States but aroundRead MoreThe War Of The Civil War1723 Words   |  7 PagesThe Civil War is by far the bloodiest war in American history. In the four deadly years of war, over six-hundred thousand Americans were killed. Many disputes that led to the civil war. These conflicts started even before the presidency of James Buchanan, who was a Democrat elected in the election of 1856. The issue of slavery, states’ rights, the abolitionist movement, the Southern secession, the raid on Harper’s Ferry, the election of Abraham Lincoln all contributed to the start of the Civil WarRead MoreRadicalism of the American Revolution990 Words   |  4 Pagesthe American Revolution, written by Gordon S. Wood, the author states, The Revolution was the most radical and far reaching event in American history.† What about the American Revolution made it so â€Å"radical?† Wood believes it to be so radical because it not only brought change politically from British monarch to American rule which is what we are used to, but it also brought about changes in the basic structure of American society. Within the revolution there was more than just a war, there was a